Hard enamel pin on gold tone metal base. Approximately 3/4" by 7/8". Reverse has single spike with metal butterfly clutch.
Shows the Blue M and the Red M (both have white eyes-sneakers-gloves, yellow arms & legs, black eyebrows and mouth, plus body color). They are standing in front of a red, white and blue USA Flag. White lettering above "BORN IN" and below "THE USA".
Back stamped "TM/R MARS.INC" / "MADE IN CHINA".
Marketing pin issued by Mars for their candy product in recognition of its US heritage.